Customer Service At The Cable Industry - 1226 Words

Customer Service In our extensive research on Time Warner Cable, we found out that Time Warner is one of the biggest names in the cable industry. On the other hand they are know to have notoriously bad customer service which in turn limits the amount of customers they bring in and increases the amount of customers that cancel their service. To deal with these problems we have come up with multiple marketing recommendations. In order to get rid of the reputation of bad service Time Warner has to advertise their new and improved customer service so that people will want to buy from Time Warner Cable. One way to start improving customer service is to offer online survey so that the customers know that their opinion is whats most important to Time Warner Cable. The survey will not just ask if their problems were solved or if the representative was good. It will ask in depth questions about what the customer thought about that particular representative. They also can give follow up surveys a few weeks after a phone call. These surveys will be there to see if the problem that the customer experienced is arising again and to make sure that there are no new problems. These surveys show that Time Warner Cable truly does care for the wellbeing of their customers. Along with surveys Time Warner Cable can also offer holiday specialties such as reduced prices for the holiday season. They can market this by saying that they understand that a lot of money is being spent onShow MoreRelatedThe Cable And Satellite Companies1448 Words   |  6 Pagesdecade, cable and satellite TV companies have been prominent sources of television entertainment. But that seems to all be changing due to a major increase in the availability of online streaming. Cable and satellite companies are seeing a major decrease in their customer base and new subscriptions. With technology becoming more integrated into people’s everyday lives, it is easier and cheaper to watch the few shows you enjoy online rather than being a cable or satellite customer. When cable and satelliteRead MoreComcast : The Cable Industry1154 Words   |  5 PagesComcast has been dominating the cable industry into a suspected monopoly that has about 296.6 million customers and has spent $586 billion to do so. With the discovery of online streaming companies like Netflix were born and offer hope in ending Comcast’s rein on the cable industry as their business become obsolete. By understanding that customers are frustrated by cable and what satisfies them about cable we can restructure a company like Netflix in order to achieve this goal. By maximizing on thisRead MoreThe And Recommendations From The Cable Industry1235 Words   |  5 PagesSTUDY Customer Service In our extensive research on Time Warner Cable, we found out that Time Warner is one of the biggest names in the cable industry. On the other hand they are know to have notoriously bad customer service, which in turn limits the amount of customers they bring in, and increases the amount of customers that cancel their service. To deal with these problems we have come up with multiple marketing recommendations. In order to get rid of the reputation of bad service Time WarnerRead MoreThe Impact of Macroeconomic Variables on the Telecommunication Industry1704 Words   |  7 PagesTelecommunication Industry University of Phoenix MBA 501 Forces Influencing Business in the 21st Century January 22, 2007 Introduction The intent of this paper is to perform an analysis of the cable industrys external environment. 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The first study that we will discussRead MoreThe Cable Television Industry in the United States Essay950 Words   |  4 PagesIn United States cable television industry, the traditional cable companies compete with different types of competitors. Like Netflix which is in home entertainment occupied the part of market share in the industry. The unique organizational architecture support Netflix has a sit in the entertainment industry. Furthermore, the traditional cable companies change their original structural to cope with the fierce competition. Netflix incorporated is in the home video entertainment market and it isRead MoreThe Impact Of Macroeconomic Variables On The Telecommunication Industry1635 Words   |  7 Pagesof the cable industrys external environment. The first sections of the document will discuss environmental scanning and define the telecommunication niche that is currently occupied by cable operators such as Comcast. The next section will identify the macroeconomic variables that currently impact cable operators and will compare two variables to two corresponding industry variables. The final section of the paper will identify some of the challenges and opportunities facing the industry. An externalRead MoreSWOT Analysis of Optical Fiber Corporation Essay1079 Words   |  5 Pageslight instead of electricity to transmit information over optical fibers at very high speeds. The optical fibers are usually thin strands of glass that are combined into cables and used to send information and computer data in th e form of pulses of light. The optical fibers provide much clearer transmission than conventional copper cable and satellite links. The world market for optical fiber continues to grow rapidly, with shipments increasing 14 percent from an estimated 7.0 million kilometers of fiberRead MoreComcast Corporation Case Study1270 Words   |  6 Pagesextensive services the company provides. These services, including cable television, internet services, voice over internet protocol, and content production, fall within two overlaying businesses of Comcast Corporation: NBCUniversal and Comcast Cable. NBCUniversal operates news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures and Universal Parks and Resorts. Comcast Cable, however, offersRead MoreComcast And The Media Industry1235 Words   |  5 PagesComcast is a large cable and satellite television provider in the United State s. The company has been plagued with internal weaknesses and external threats in recent years and is in desperate need of turning around its customer service department as quickly as possible. Aside from customer service, the way the television industry is marketed to is changing, Comcast has to stay on the cutting edge in price, product quality, flexibility of plans, and customer service. Comcast has many different